Privacy Policy

Introduction

TheSmartMom ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

By using our website, you consent to the data practices described in this policy.

1. Information We Collect

We collect the following personal information when you use our services:

Contact Information:

  • First and last name
  • Email address
  • Phone number
  • ZIP code and state

Insurance-Related Information:

  • Age and date of birth
  • Gender
  • Family status (marital status, number of dependents)
  • Health status and tobacco use
  • Coverage preferences and amounts
  • Current insurance status

Technical Information:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referral source

2. How We Use Your Information

We use your personal information for the following purposes:

  • Connect you with insurance agents: Share your information with licensed insurance agents who can provide quotes and coverage options
  • Provide customer service: Respond to your inquiries and requests
  • Improve our services: Analyze usage patterns to enhance user experience
  • Marketing communications: Send relevant offers (with your consent)
  • Legal compliance: Comply with applicable laws and regulations

3. How We Share Your Information

We may share your personal information with:

Licensed Insurance Partners

When you submit a quote request, your information is shared with licensed insurance agents and agencies who may contact you to provide insurance quotes and services. See our Partners page for more information.

Service Providers

  • Website hosting: Vercel Inc.
  • Analytics: Google Analytics
  • Advertising: Meta (Facebook/Instagram)

We do not sell your personal information to third parties for their own marketing purposes.

4. Your Privacy Rights

Depending on your state of residence, you may have the following rights:

California Residents (CCPA/CPRA)

  • Right to Know: Request disclosure of personal information collected about you
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of the "sale" or "sharing" of personal information
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Non-Discrimination: Not be discriminated against for exercising your rights

To exercise your rights, visit our Do Not Sell My Info page or contact us.

Other State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with privacy laws may have similar rights. Contact us to exercise your rights under your state's privacy law.

5. TCPA Consent

By submitting your information through our website, you provide express written consent under the Telephone Consumer Protection Act (TCPA) to be contacted by TheSmartMom and our marketing partners at the phone number you provided, including through automated technology (autodialed and prerecorded calls/texts).

Your consent is not a condition of purchasing any goods or services. Message and data rates may apply.

6. Data Retention

We retain your personal information for:

  • Contact information: 3 years from last interaction
  • Browsing data: 13 months
  • Business records: As required by law (typically 7 years)

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for data in transit
  • Secure data storage with access controls
  • Regular security assessments

8. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

9. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

We will respond to your request within 45 days.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Last updated: January 19, 2026